Idea of this Users Guide is to help develop a digital communication strategy of your projects which are going to motivate young people to join or support your cause. They will become your fans, instead of your followers and activists instead of observers.

To achieve that, next step is to prepare all details about your project for development of the communication strategy:

  1. What is your project about? Short description.
  2. How is your project contributing to the solving of “the problem”?
  3. What are expected results of your project?
  4. What is your goal, mission and vision for the project?