
Idea of this Users Guide is to help develop a digital communication strategy of your projects which are going to motivate young people to join or support your cause. They will become your fans, instead of your followers and activists instead of observers.
To achieve that, next step is to prepare all details about your project for development of the communication strategy:
- What is your project about? Short description.
- How is your project contributing to the solving of “the problem”?
- What are expected results of your project?
- What is your goal, mission and vision for the project?

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Following: Business model and Mission model Canvas
Full Index
Mission and Vision of your organization
TASK I: Mission and vision formulation
Communication basis – Prepare your project for communication strategy
STEP 2: Business model and Mission model Canvas
TASK II: Practicing Mission Model Canvas
STEP 3: Segments of your target group
STEP 5: Communication and conversation
Plan the timeline of communication and phases of different content
TASK VI: Gain your visual vocabulary
Visualization in digital world by the power of digital tools
Select your audience using social media analytic tools
What Channels are Your Audiences Using
TASK VII – Create timetable of your activities
9 apps to help you shoot incredible photos and video
12 apps to bring your content to life
5 apps to share your content across networks