UG8.0: Content creation tools

Content creation tools

What does it take to create incredible social media content?

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Nowadays, every marketer has to be part designer, photographer, videographer, copywriter, editor and more. Thankfully, there are a bunch of tools out there to make these jobs easier for us all. What’s even better, with the right apps, you can create, publish and analyze the performance of all you content with just one device.

Create: 9 apps to help you shoot incredible photos and video

Steps of creation mission and vision statements

1

MuseCam
MuseCam is a great app to help you shoot and edit your photos on iOS. It features a bunch of professional feeling camera presets, manual camera controls, and advanced tools like HSL and Curves.

Picture No. 33. MuseCam

2

Boomerang
Instagram’s Boomerang app takes a series of photos and creates a GIF-like image. However, there’s one subtle, but super important difference between Boomerang and a GIF. A GIF loops a video over and over again. Whereas a Boomerang, plays a video forward, and then backward, and then loops that continuously.

3

VSCO
VSCO (formerly VSCO Cam) enables you to capture, edit, share and discover photos. The app features a bunch of high-quality filters to help you get the look you want and also offers a host of free editing tools like fade, clarity, skin tone, tint, sharpen, saturation, temperature and more, each with manual adjustments.

Picture No. 34. VSCO

4

Halide
Halide is a unique camera app that focuses heavily on enhancing the experience of taking photos on mobile.

Picture No. 35. Halide

5

Manual 2.0
If you’re looking for the ability to customize your photo taking experience, Manual could be a great option. Manual enables you to adjust shutter speed, ISO and exposure values to create the effect you’re after with ease. Manual also gives you the option to capture images in RAW format, JPEG format, or both. If you choose RAW capture, you’ll be able to save images without compression, resulting in a higher quality photo.

Picture No. 36. Manual 2.0

6

Hyperlapse
Hyperlapse (by Instagram) enables you to create tracking shots and fast, time-lapse videos that were previously impossible without bulky tripods and expensive equipment. It’s an incredibly easy-to-use app. All you do is tap the screen to start recording, tap when you’re ready to stop and choose the speed you want the video to play at. You don’t even need to register to use the app. Simply point, shoot, speed up and share.

7

Camera+
Whether you’re a seasoned photographer or someone who’s barely touched a camera, Camera+ can help you take beautiful photos. Camera+ gives you the opportunity to set exposure separately from focus so that you can easily control how light or dark your shots come out. It also features a range of shooting modes, scenes, and pre-set effects.

8

Camera FV-5
Camera FV-5 is one of the standout cameras available on Android. The app is based on a similar approach to DSLR cameras, putting photographic settings like ISO, white balance, exposure compensation, and metering at your fingertips.

9

Spark Camera
Spark Camera is a fun way to capture photos and video in full 1080p HD. It also features easy access to advanced camera controls for FPS and stabilization, over 20 filters and the ability to trim, reorder and delete clips within a simple interface.