A very core of your communication is a message you want to share. They are the one that drive you to the ultimate goal of digital communication: conversion of your followers into your real supporters (Picture No. 8).

Based on your Organization and Project mission and vision we determined key segments and defined key values for each segment. To get the big picture clear and to be able to make conversations in social media that leads to conversion of followers to activists and donors, we have to create great story that is basis for communicating right messages that start conversation and involvement. Read the “Big picture” of digital communications on following graphics from bottom up.

Picture No. 8. Big picture of organizations digital communications purpose