
In the era of social media, attention of your audience went down to only few seconds, demanding from you to be creative and up to the point when addressing them, but also to know the tone, style, voice, etc. your audience would like to hear. Therefore, you need to develop your style of communication which includes all of that. It will serve your team as a rulebook with basic guidelines everyone should follow when addressing to target audience of your organization, and help you avoid misunderstanding and confusion in communication. Here are the key elements your Social media Style-guide need to include:
- Value Statement
Mission & Vision statements of organization and project elevator pitch, key value propositions, and reasons why are you on social media. - Audience Summary
Briefly describe and name all your target group segments on the social media. - Branding
List requirements for brand elements appearance. - Social Media Brand Voice
Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). - Tone
Describe your social tone (helpful, funny, authoritative, etc.) - Message Types (By Network)
Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks.
More information on how to craft your Social media Style-guide you can find on the following link http://bit.ly/2wLmc7b
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Following:Social Media Writing Tips
Full Index
Mission and Vision of your organization
TASK I: Mission and vision formulation
Communication basis – Prepare your project for communication strategy
STEP 2: Business model and Mission model Canvas
TASK II: Practicing Mission Model Canvas
STEP 3: Segments of your target group
STEP 5: Communication and conversation
Plan the timeline of communication and phases of different content
TASK VI: Gain your visual vocabulary
Visualization in digital world by the power of digital tools
Select your audience using social media analytic tools
What Channels are Your Audiences Using
TASK VII – Create timetable of your activities
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