
These tips are summary of CoSchedule blog post How To Write For Social Media To Create The Best Posts
- Understand Active vs. Passive Voice
Active voice clearly identifies the action and who is performing that action - Put Your Audience First
Write in a way that puts your audience at the center of the story instead of you. - Branding
List requirements for brand elements appearance. - Write Posts People Want To Share
- Things their audience will find valuable
- To express and define themselves
- To make themselves feel valued
- To express beliefs or support causes
- Make a Clear “Message-Match” between Your Posts And Destination Pages
- Double-check that links are accurate
- Only link to substantive pages with good information
- Use URL shortener for tracking (bit.ly, goo.gl etc.)
- Be Clear And Concise
Avoid “Here is our latest blog post about a very awesome topic you’ll enjoy.”Use instead “Here’s our latest blog post about blogging.” - Make Sure Your Copy Matches Your Visual Content
- Invoke Curiosity
- Avoid Pushy, Overly Sales-Driven Messaging
As we mentioned earlier, different type of content should be applied to different social media networks. Here are tips that refers only to certain social networks:
Facebook writing tips
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- Keep Posts Short
- Data shows short posts perform best.
- Write Shareable Article Headlines
- Think short, punchy, and conversational.
- Avoid Promotional Calls-To-Action
- Facebook’s algorithm detects overly promotional language like, “Sign up here!”

Twitter writing tips
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- Write tweets that don’t just reshare headlines
- Incorporate #hashtags directly in tweet but go easy on them
- Be Mindful Of Your Character Limit
- Tag other relevant accounts within tweet
- Incorporate 🎆 Emojis 🚀 <3

LinkedIn writing tips
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- Be Clear
Avoid using professional language if it won’t be understood by your audience. - Be Concise
Get to the point. Don’t ramble. Busy professionals don’t have time to waste. - Stay Professional
LinkedIn is a professional network so stick to a professional tone.
- Be Clear

Instagram writing tips
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- Align your Image Copy and Post Copy
Hook people’s attention connecting image with your post text - Don’t Forget Hashtags
Instagram likes hashtags, use them liberally at the end of your posts
- Align your Image Copy and Post Copy

- Progress bar 58%
Following: TASK V: Develop a message
Full Index
Mission and Vision of your organization
TASK I: Mission and vision formulation
Communication basis – Prepare your project for communication strategy
STEP 2: Business model and Mission model Canvas
TASK II: Practicing Mission Model Canvas
STEP 3: Segments of your target group
STEP 5: Communication and conversation
Plan the timeline of communication and phases of different content
TASK VI: Gain your visual vocabulary
Visualization in digital world by the power of digital tools
Select your audience using social media analytic tools
What Channels are Your Audiences Using
TASK VII – Create timetable of your activities
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