Develop a message

Now, you are ready to develop messages for each segment of your target group. Having in mind everything previously answered, develop one message to each segment. Note that your message should consist of up to 3 points:

  1. Which problem/issue are you going to solve? Which need do you want to fulfill?
  2. How you going to solve it? How are you going to fulfill that need?
  3. Call them to action.